Why did Myott merge with Alfred Meakin?

The merger between Myott and Alfred Meakin in 1976 took place during a period of change in the British ceramics industry. Rising production costs and increased competition from imported goods placed pressure on many manufacturers. By joining forces, the two companies aimed to strengthen their position in the market. The combined business could share resources, reduce costs, and expand its product range. Industry reports from the time show that many firms were seeking similar arrangements to remain viable. The merger allowed continued production under both names for a period, though operations became more centralised. Changes in consumer habits, such as a shift toward cheaper imports and changing dining styles, affected demand for traditional tableware. The merger reflected these broader economic conditions rather than a single company’s decline. It marked a step in the gradual consolidation of the British pottery industry during the late 20th century.